Ekru by simply Ekta as well as Ruchira, the label synonymous with traditional designs as well as understated elegance, presented their latest assortment at Wills Life style India Manner Week 2013. The brand philosophy is simple, wearable as well as refined outfits with the women regarding today preserving a harmony between modern day fashion as well as traditional India.
Working their way from the fashion enterprise in Wills Life-style India Manner Week A/W 12, Wills Life-style India Manner Week S/S 12, A/W 2011, S/S 2011, A/W2010, A/W2009, A/W2008 as well as Lakme Manner Week(Debut year) S/S 2007, Ekru has left any mark inside fashion arena which is a comfortable name among the popular dailies as well as magazines. EKRU has introduced any Bridal Line likewise. Experimenting together with traditional embelleshment forms and going for a absolutely contemporary think is what exactly the brand specializes in.
The forte with the brand is based on its special and innovative blending regarding colours, textures, habits and silhouettes. Using traditional embelleshment forms and going for a absolutely contemporary think is what exactly the brand specializes in. Ekru has its hallmark inside unique by using crème as well as gold in most categories coming from basic casuals to be able to exclusive elegant outfits. Washed out pastels as well as bright double tones build a flashing montage regarding intricate handwork. The assortment exudes a distinct balance among classic as well as contemporary using a varied choice of silhouettes.
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